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Your Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives ReviewI knew Emily Yellin was a fair writer when Fred Smith, founder of Fedex actually sat and visited with her and shared stories. Mr Smith is long past the point of having time to retell old stories, and seldom makes himself available anymore, but he knew she'd come prepared with days of insight and careful observation. He came to life with her questions because she is not coming for a pick, to get even, or leave with an agenda. She's simply reporting how some company's have worked hard to see all this from the customer perspective, and how other company's paid a price by not realizing customers keep calling if ignored and tell friends and websites if talked down to. Her followup to confirm stories was impressive as she could have relied on emotionally driven blogs to jazz up this book. She seeks to show both sides. She's NO hack. She's written for the NY Times, Washington Post, and Time, and one senses she just had a real curiosity about this topic and WANTED to write the book. A good study at the corporate level for sure. John YoungYour Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives OverviewWant to learn more information about Your Call Is (Not That) Important to Us: Customer Service and What It Reveals About Our World and Our Lives?
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