The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Review

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The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Review"The Hidden Power of Your Customers" is a revolutionary text for marketers. I use Becky's book in my graduate level customer-focused marketing class at Johns Hopkins Carey Business School, because it is a perfect example of the current state of marketing. The dynamics of marketing have dramatically shifted and Becky's blueprint on what it takes to engage and establish loyal relationship strategies are gracefully put into context with sound examples. This book is a must for evolving marketers.The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Overview

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